HW4: "The Voice of the Customer"

In this blog i am responding to Kline and Burstein's "The Voice of the Customer."

The other night I was in my friend’s room and happened to come across a magnet of the Hummer logo. To me the Hummer is an inferior car for a big man with a lot of money and is pretty intimidating. The car shows that you are adventurous and ready to take on anything that comes your way. In order to drive a hummer you have to have enough money to pay for the amount of gas needed. I feel that a hummer is a serious car and not anyone can drive a hummer. The typical stereotype for that car is a built man with muscles who is very into himself and usually works in the construction field.
On the Hummer blog it shows the cars climbing mountains and a pack load of people all smiling and having a great time. The blog shows that if you drive or own a Hummer you will go on crazy trips and always be having fun no matter where you go. The cars have some sort of outdoor equipment attached to the top of the roof which shows that you are very athletic. If you drive a Hummer you will never be bored and always have a great time. Everyone in the pictures seems to be so happy and enjoying themselves.
I feel that Hummer does a very good job with delivering that promise because one of my friend’s drives a Hummer and he is always on the go with his kayak. No matter where we are he is always will to park on an incline or huge hill and he is the one that will take us driving off roading after it rains all day. His personality fits the Hummer driver because he is always smiling and always ready to do something crazy and spontaneous. So, I feel Hummer’s promise is shown very well in their customers.

http://www.hummer.com/hummerjsp/home.jsp